Travel Agents Improve Product Communication
Exton, PA (ContentDesk) September 26, 2005 -- Scala Inc. (http://www.scala.com), the world's leading software platform for digital signage, announces Public Display Technologies cc (PDT), a Scala certified partner in Allensnek, South Africa, has successfully installed a digital signage system focused on the travel industry.The travel industry is all about distribution of data. If the updated package specials are not sent quickly and accurately to shops and then communicated to customers, they would go out of business.Traditionally travel agents spend huge amounts of money on big posters and other window signage. The process of designing, printing, shipping and hanging a new poster for a special product can take as much as 2-3 weeks. The total cost, including man-hours and shipping, of a single poster can be as much as $100.
By the time the poster reaches a travel agent, the design of the next poster should be in advanced stage of design.Airfare boards are rarely updated, because travel consultants don't have the time. These boards also lose their appeal quickly after continuous editing of rates.A "Dynamic Digital Signage" solution has benefits over the manual process. Controlled from a central location, this type of solution can be continuously updated, so time-to-market is immediate and specials can be launched overnight. Limited duration specials suddenly become easy to manage and control as expiration times can be set independently for each item to be displayed. The large flat-panel screens are also more appealing.
Screens can be mounted horizontally or vertically, providing a "dynamic poster" look and feel. Airfares can be updated on the digital display directly from a rates database, allowing special short term airfares to be placed on the screen almost immediately, creating a focus point on the screen that is more likely to attract the attention of a prospective customer or even a casual "passer by". Last minute/empty bed promotions are easy to create with a dynamic signboard and can even be different for every location (e.g. different promotions can be displayed in each city or region).This type of system has to be reliable, easy to use and offer very flexible content creation and design options. The combination of Scala's InfoChannel? Designer, Network Manager and Player offer a reliable 24/7 system that is managed and updated quickly and easily by the existing design team."In the 18+ months that we have been using the InfoChannel? system in the travel industry we have not had a single player fail or hang! Without Scala we would never be able to offer the level of service to our customer that we do.", Cornel van Lingen, General Manager, Public Display Technologies.As the underlying Scala InfoChannel? platform is also interactive, it supports large format touch screens, allowing even more possibilities for the future.
For example, centrally controlled and updated signage systems can be created that allow customers to use large touch screens to interactively select and view different vacation packages or hotels available, including the ability to show videos for each package/hotel, etc.
Initial ROI calculations show that a Scala InfoChannel? system can be installed for about the same price as printing two posters per month and updating the airfare board once a week. About Scala, Inc.Scala, Inc. (http://www.scala.com) pioneered the industry of digital signage in1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Norway, The Netherlands, China and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry.
Companies that are implementing their digital signage equipment on the Scala InfoChannel? 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel? solutions, and constitute our sales and support force that extends to every continent but Antarctica.Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations..
Southwest Airlines Offers $39 One-Way Airfares to Chicago, Nashville, St. Louis, and Other Select Midwest Markets
DALLAS (ContentDesk via ContentDesk Direct) October 21, 2005 -- Southwest Airlines (NYSE: LUV) has super treats for Customers booking travel this fall and winter season.
To share in the Halloween spirit, Southwest Airlines is offering $39 one-way airfares with a 14-day advance purchase, available for a limited time on southwest.com, to Customers in Chicago, Nashville, St. Louis, and other select Midwest cities.
To book these frighteningly cheap airfares available only at southwest.com, go to: 
http://www.southwest.com/jp/luvhome.shtml?src=PR_midwestSale_102105"This Halloween, Southwest Airlines is offering spook-tacular fares that won't scare your wallet," said Joyce Rogge, Southwest's Senior Vice President of Marketing...
Airfares > Southwest Airlines Offers $39 One-Way Airfares to Chicago, Nashville, St. Louis, and Other Select Midwest Markets
Low Airfares
Do you have a trip in mind? Looking for low airfares to get you there? All is not lost. You can find a great deal on airfare if you take the time to look for it. Low airfares are actually quite common right now, due to the sluggish travel industry.The more open minded you are about your trip, the better your chances are of finding low airfare. Begin your search by deciding what is the most important thing for you. Is it getting there quickly and in one shot? Is there a specific date you must travel? Being open about these things can provide for some great opportunity.For instance, if you can be more flexible in the date you arrive and return from your destination, perhaps you can find a better rate by flying during the week? Flying out on a Friday is often much more expensive then flying during the week.
Also, taking a flight that has a lay over may seem like a big hassle, but it may save you some big bucks.Of course, you should take the time to compare and contrast what the airlines...
Low Airfares
Airfares > Low Airfares
SportsGroupie.com: Find Travel Gifts for the Sports Fan on Your List
(ContentDesk) November 10, 2005 -- Whether it's your spouse, child, parent, or your best friend, everyone know someone who loves sports.
Rather than another bobblehead, t-shirt, or other novelty gift with the team logo proudly emblazoned, SportsGroupie.com can help consumers search the web for travel destinations for serious sports fans.This is not just another site full of "fantasy sports" packages and tours. SportsGroupie.com is a free search engine that helps consumers tailor an experience to fit their schedule and budget. SportsGroupie.com provides a unique travel search experience.
SportsGroupie stores the details for hundreds of sporting events (including the address and closest major airport) to allow users to select a game as the criteria that drives the travel search.
Searching is free, and all purchases are completed at the providers' web site.
Just find an event, select based on price, schedule, or personal taste, and SportsGroupie.com directs...
Airfares > SportsGroupie.com: Find Travel Gifts for the Sports Fan on Your List